Economic meeting in Weil: Nora Fehlbaum about sustainable action!
Economic meeting in Weil: Nora Fehlbaum about sustainable action!
in Weil am Rhein, the local corporate landscape gathered at the 21st edition of the business meeting to learn together together and the latest developments from the economy. Around 300 guests filled the large meeting room, while Nora Fehlbaum, the CEO of Vitra and the third generation of the family company, gave an exciting lecture on sustainable action. [RegioTrends] (https://www.regiotrends.de/de/aus-vereinen-gruppen/index.news.546779.21. reports that this was the first event under the new mayor Diana Stöcker, who was sworn in in her office a year ago.
In her lecture, Fehlbaum emphasized the responsible role of Vitra in the industry. "For us, sustainability is not just a buzzword, but a elixir of life," she said. At Vitra, every product is checked for longevity, as the example of the Panton Chair shows, which is made from used materials. The company also buys its own furniture to repair them and adapt them to current design trends. False tree itself lives sustainability: it rides the bike to work and feeds vegan.
innovations in the city
Mayor Stöcker reflected in office during the meeting about her first year and emphasized the importance of innovation, business, security and order in her nine-point program. "The exchange and cooperation with the entrepreneurs is of central importance," said Stöcker. An important project is the initiative "Weil.Sauber.Besser", a campaign to improve cleanliness in the city, and the introduction of a municipal order service.Another highlight of the evening was the presentation of a new image brochure and a digital shopping voucher by Managing Director Peter Krause. Almost 2,350 vouchers have been sold since January 2024, which corresponds to sales of around 66,000 euros. Krause also informed about the Green Office in the Kesselhaus, which offers sustainable office boxes. The upcoming plans for upgrading the transition from the Dreiländergalerie to the Rathausplatz were also addressed.
sustainability in the furniture industry
The discussion about sustainability in the furniture industry is increasingly receiving weight. Officebase emphasizes that Vitra has also opened Circle stores in cities such as Brussels and Amsterdam to promote a second life cycle, which offers used furniture and accessories. These products are not only sustainable, but also a way to counteract disposable mentality. The focus here is on longevity and the avoidance of superfluous details to keep the products up to date for years.
according to [impulse advisory to the future] (https://www.impulsgeber-zukunft.de/nachhaltigkeit-in-moebel-industrie-der-wechten- to-dauer-loessungen/) The furniture industry is an important environmental factor solely through its production methods. It is important to use sustainable materials and promote healthy working conditions. The challenges are great, from knowledge gaps to higher costs for the changeover to sustainable production methods. Consumers are required to pay attention to quality and sustainability when buying their furniture, be it through solid wood or recycled materials.
With the initiative of the city of Weil am Rhein and the commitment of Vitra, a model can be created that encourages other companies to also take on sustainable practices. The exchange of ideas and innovations will continue to be a key to success to set new impulses for the region.
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| Ort | Weil am Rhein, Deutschland |
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