Weinfly: Innovative energy drink conquers the lion's den!

Weinfly: Innovative energy drink conquers the lion's den!

The founders of Weinfly, Maximilian Koch and Max Plessing, are currently causing a stir with their innovative business idea. They combine the best of two worlds: rosé wine and energy. The unique energy drink, which is made up of rosé wine, caffeine, guarana and taurine, made it into the TV show “The Lions’ Den” on Vox. There the two entrepreneurs presented their vision and sought an investment of 50,000 euros to further establish their product in the food retail sector. The episode in which the presentation took place aired in June 2025, giving viewers the opportunity to go behind the scenes of a promising startup. Loud ZVW The founders also have a family connection: Max Plessing is the grandson of the former mayor of Beutelsbach, Hermann Plessing.

What is particularly noteworthy is that the product was developed entirely by a circle of friends. The founders not only created the recipe themselves, but also handle sales independently. With an appealing and eye-catching design, they appeal to a younger, experience-oriented audience who are looking for enjoyment and energy, away from classic alcoholic drinks and conventional energy drinks. The current range includes a ready-to-drink rosé mix that can be used neat or as a cocktail base. That's what it says in Lion's Den -Portrait.

Energy drinks in trend

The trend towards energy drinks shows that the market is booming. More and more innovative drinks are appearing, and Weinfly is one of them. However, combining alcohol with stimulant substances also carries risks. Research suggests this can lead to distorted self-perception, which can be dangerous when driving. Therefore, mindfulness when consuming party drinks is essential to avoid health problems.

Like the information from BZFE show, manufacturers like Redbull specifically use sports sponsorship to anchor their brands in the minds of young people at an early stage. The companies not only support athletes, but are also prominently represented at events and festivals in order to present their products as part of youth and pop culture.

A look into the future

With 15,000 bottles already sold and a turnover of 40,000 euros in online sales, Weinfly shows potential. The founders, who are aiming for a company valuation of 450,000 euros, have demonstrated a good knack for their target group. You want to appeal to party and pleasure drinkers and at the same time offer the benefits of a high-quality wine drink with an energy effect. In the exciting world of energy drinks, it remains to be seen how Weinfly will develop and whether the two founders will be able to turn their vision into reality.