Kornwestheim bravely fights against a shortage of skilled workers - new employer brand starts!

Kornwestheim bravely fights against a shortage of skilled workers - new employer brand starts!

Kornwestheim, Deutschland - The shortage of skilled workers is also an urgent topic in Kornwestheim. The city has now started a comprehensive campaign to position itself as a modern and attractive employer. Under the motto "Certainly. Create." Not only should a new public appearance be created, but also internal communication and employee loyalty should be strengthened. This was developed together with the employees as part of a one-year process, reports the Ludwigsburger Kreiszeitung .

The local council approved a budget of 230,000 euros for one and a half years. This money flows into the design of the employer brand, the development of new social media channels, a revised career website and advertising measures. Special accents sets the city with a special accent through striking elements in the form of posters, information screens in Stuttgart, XXL banners on the Salamander area and even a branded line bus, which is visible in the Ludwigsburg area increased.

The faces of the campaign

A highlight of the campaign is a photo shoot with four selected employees who act as the faces of the new employer brand. These were selected by an internal competition and give authentic insights into the working world of Kornwestheim. The new social media presence on platforms such as Facebook and Instagram will offer important information and insights into the everyday work of the city administration.

Mayor Nico Lauxmann emphasizes that it is not enough to simply switch job advertisements. Rather, it is about making the employer brand tangible. The foundation for this initiative was laid in exchange with the employees; Many ideas and suggestions proudly flowed into the development. In addition, a digital social intranet should promote internal communication and improve the flow of information on specialist areas such as the building yard and daycare centers. A holistic approach is pursued to actively counteract the shortage of skilled workers.

insights into needs and expectations

The shortage of skilled workers not only presents Kornwestheim, but also many companies in the region with challenges. In search of solutions, individual strategies must be developed, as also reports the Success Magazin . The employer brand plays a key role to define what a company stands for and what it offers its employees. Authentic messages that address both active and passive specialists are required.

The city of Kornwestheim is strategically and modern in order not only to win new talents, but also to bind existing employees and to take their needs seriously. Regional omnipresence, an uncomplicated application process and a well thought -out onboarding are central to mastering the challenges of the shortage of skilled workers. An approach that Kornwestheim is pursuing to position herself as an appreciative employer in the competitive environment, according to the optimistic outlook of the mayor.