Traditional company Herzog in Kirchheim: Bankruptcy successfully averted!

Traditional company Herzog in Kirchheim: Bankruptcy successfully averted!

There is a positive turnaround for the traditional company Herzog from Kirchheim unter Teck: How Mercury reports, the company founded in 1902 was successfully rescued from bankruptcy. On July 1, 2025, the Herzog family and an investor took over the business operations. This means that not only will the company remain intact, but all around 60 jobs will also be secured.

Herzog is a European market leader for caravan and motorhome awnings and also offers a wide range of camping and outdoor equipment. The attached workshop provides service and repairs that continued undisturbed both during and after the bankruptcy, as the insolvency administrator Holger Blümle from Schultze & Braun emphasizes. Customers were able to place their orders in the online shop without noticing much of the company's financial difficulties.

Causes of bankruptcy

Like the reporting from Mannheim24 shows, Herzog's insolvency was primarily due to the economic consequences of the corona pandemic. Price increases and the resulting decline in sales placed an enormous burden on the company. Many people were unable to travel during the pandemic, leading to huge pent-up demand as restrictions were eased. In addition, stricter camping rules in popular hotspots led to additional difficulties for the industry.

Another problem was liquidity: dealers who bought vehicles directly from the manufacturer often had difficulty marketing them, which led to oversupply and financial bottlenecks. This was not sufficiently taken into account by the company's production capacity, so adapting to the changing market conditions was crucial.

Industry challenges

The camping industry itself is under great pressure. An analysis of the development of insolvencies during the Corona crisis shows that many companies in the industry had to file for bankruptcy or cease operations because the caravanning boom started well, but did not last. Statista notes that the number of bankruptcies increased significantly during the crisis.

Despite the challenges, on a positive note, Herzog's rescue comes in time for the start of the holiday season, giving the company and its employees hope for a brighter future. Discussions with potential investors are already in full swing, with the clear goal of positioning Herzog for the future and securing jobs in the long term.

For fans of camping, one can only hope that the company regains its tried and tested glory and can continue to provide numerous travelers with high-quality equipment.