Audi delays e -luxury models - start now only in 2029?
Audi delays e -luxury models - start now only in 2029?
The future of electromobility at Audi currently seems to be on the brink. The company had originally planned to present two new electric luxury models by 2027 under the code names "Landyacht" and "Landjet". But now the production of production could be delayed by 2029. This reports SWR faster implementation stand in the way.
Slow progress of the developers and possible considerations of a complete restart seem to be significantly braking the project. In particular, a new vehicle architecture for the top segment, which is also planned for models from Bentley, Lamborghini and Porsche, ensures delays. Technical difficulties and unresolved software issues do the rest, so that those responsible at Audi are currently reluctant to comment. Although the electrification of the D seed in Neckarsulm has been decided, it remains unclear when exactly the first models will come onto the street.
Problems in Brussels
The demand for the Q8 e-tron has already decreased, and Audi is faced with structural challenges: high production costs, logistical expenses and limited change options at the Brussels location are difficult for the manufacturer. A restructuring process was heralded to find solutions for the employees and the location.
market development of electric vehicles
The EV market is in a critical transition phase, whereby the demand for hybrid technologies is increasing. Manufacturers like Tesla experience a first drop in sales, while other automotive manufacturers such as BMW have strong growth. There is a new pressure on Audi to set the course for the future correctly so as not to lose the connection.
Overall, it becomes clear: The challenges and delays at Audi are not only internal, but also reflect the changeable market conditions. It remains to be seen how quickly Audi gets out of this braking phase and whether the ambitions for the next few years can still be realized.| Details | |
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| Ort | Neckarsulm, Deutschland |
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