Audi: drop in sales, but electric cars are booming in the first half of the year!

Audi: drop in sales, but electric cars are booming in the first half of the year!

In the past few months, Audi has experienced both light and shadow. In the first half of 2025, the automobile manufacturer recorded a decline in sales by around six percent compared to the previous year. The markets in China and North America are particularly affected, where sales fell by ten and nine percent. In Europe, the minus was limited at around four percent, but the German market remains stable and can even book a small plus, such as Analysis of the sales trends

work Neckarsulm: a ray of hope

In the Audi plant Neckarsulm, the ligaments fly, because around 82,000 models were delivered there in the first half of 2025, which is an impressive increase of around 50 percent compared to the previous year. Particularly noteworthy is the new Audi A5, which is produced in Neckarsulm: over 36,000 units have already been found. This gives hope that Audi will continue to have a good hand despite the market situation.

The company's future plans are also promising. Audi plans to launch a total of 20 new models by the end of 2025, more than ten of them will be fully electrical, which according to echo24 The focus on electromobility. The Q6 e-tron is expected to celebrate its world premiere in March 2024 and will be trading in summer.

core challenges for Audi

Nevertheless, the situation remains tense. Audi plans to dismantle a total of 7,500 jobs, also at the Neckarsulm location, which is due to the uncertain economic framework and the retention of purchase of consumers in the area of ​​fully electrical vehicles. Sales board member Hildegard Wortmann has also indicated that the paragraph in 2024 could decline new models due to the late market entry. It is expected that up to 150,000 fewer vehicles could be sold this year.

The numbers speak a clear language: In 2023, Audi sold 1.9 million cars worldwide and set up a new sales record, an increase of 17 percent compared to the previous year. Audi electric cars in particular have gained popularity, with an increase in deliveries by more than 50 percent to around 178,000 units. This growth shows that electromobility is on the rise and Audi has to assert itself in a dynamic market in which other manufacturers such as Tesla and BYD also compete for the favor of buyers.

Overall, Audi stays in troubled waters, but with a clear strategy and focus on electric vehicles, the tide could turn. In the industry, there is an increasing interest in sustainable mobility solutions, which gives Audi the chance to re -position and possibly master the challenges.