Osiander Schwäbisch Gmünd: Large moving event with a new range!

Osiander Schwäbisch Gmünd: Large moving event with a new range!

Marktplatz 32, 73525 Schwäbisch Gmünd, Deutschland - in Schwäbisch Gmünd, movement in retail is announced. The popular Osiander bookstore moves in mid -November 2023. The new location at Marktplatz 32 will be significantly larger with a sales area of ​​almost 380 square meters than the previous 220 square meters on the marketplace 19-21. Managing Director Christian Riethmüller emphasized the need to move to offer customers a larger selection and a more pleasant shopping experience. According to Remszeitung this is particularly important for the changed trade conditions Customer frequency important in the city centers.

The move not only allows a more rich selection of products, but also the expansion of the range by toys, games and gifts. For these comprehensive changes, Osiander will invest around 400,000 euros in the new shop. This relies on bright colors and an attractive presentation that will be well received by the customer. A large game department and a special youth world are also planned, such as Börsenblatt reported.

about the change of location and its importance

The current location of Osiander in Schwäbisch Gmünd was only opened six years ago and was already the second move of the bookstore, which was founded in Tübingen in 1596. The managing director made it clear that the decision for the new location was made due to the increased cost pressure and the changed number of customers. More and more people are buying online, which presents stationary retail for major challenges, as the report by Statista shows.

Another plus point of the new location is the upcoming redesign of the facade, which is carried out by the landlord. This could also help create an appealing atmosphere that attracts more customers. However, Osiander will only close the old bookstore after the new branch has opened to ensure a seamless transition. In addition, together with the landlord, the search for a subsequent tenant for the old sales area will take place.

All in all, the move of Osiander is not only a sign of adapting to the current market conditions, but also a profit for book lovers in Schwäbisch Gmünd. With new offers, an attractive design and a bright, inviting ambience, the shopping experience is fresh and modern.