Heidelberg printing machines: Virtual Annual General Meeting causes a stir!

Heidelberg printing machines: Virtual Annual General Meeting causes a stir!

Heidelberger Druckmaschinen AG brought its general meeting to the digital age on June 13, 2025. In a virtual format, the company offered shareholders a convenient way to take part in the meeting without leaving their own place of residence. To ensure that everyone is informed in good time, an important request has been expressed: Each: R participant: Should confirm his registration and search for the email with the confirmation link in the inbox. If you don't find this, you should check the spam folder as a precaution or, if necessary, contact the customer service from Heidelberger printing presses. Via the link to registration, shareholders have the option of unlocking up to three free items. If you already have an e-paper or print subscription, you can link this during registration, but you need the subscription number and the postcode.

What are confirmation emails and why are they important? The signature of such an email counts not only in the context of network transactions. Confirmation emails are mainly sent to certain actions and serve to inform the customer about important business processes and to show appreciation. Heidelberger Druckmaschinen AG also relies on such measures to promote positive customer loyalty. These emails can be automated, which not only saves time, but also increases efficiency, which benefits the company. Automation is often carried out by creating templates and fixed workflows in the email marketing software.

Data and information on confirmation emails

Confirmation emails can occur in different forms:

• registration confirmation for newsletter
• Appointment confirmation for booked dates
• Booking and order confirmation with details about purchases
• Shipping confirmation with shipment number
• Onboarding emails for further steps after registration

When we look at the advantages of email marketing, it is clear why confirmation emails play an important role. They help companies maintain contact with their customers and draw their attention to important steps. The profitability in e-mail marketing is on average with outstanding 3600 to 4000% ROI, which shows that it is an extremely cost-effective method to strengthen customer loyalty.

Customer loyalty and interactivity strengthen

The constant communication through emails, be it through newsletters or confirmation emails, has the potential to significantly increase sales. Studies show that e-mail marketing can increase the conversion rate to up to 20%-well above the usual mean of 2-5%. This form of marketing not only enables new customer acquisition, but also the binding of existing customers through personalized content that addresses specific interests.

In addition, the email is still considered the most widespread contact information among the Germans, since over 90% use it daily or several times a week. In this way, even in the age of social media and instant messaging email marketing, there is an indispensable tool for companies in order to remain relevant and visible.

For more information about confirmation emails and their effects on customer loyalty, Brevo offers comprehensive tips and templates. And the UPTain platform also describes how email marketing increases the visibility of your offers and can thus become a real sales driver.