Vacation before financial reserves: This is how Germans save for travel!

Vacation before financial reserves: This is how Germans save for travel!

Waiblingen, Deutschland - vacation is particularly important to Germans. A current investigation shows that 42 percent of the respondents save their money especially for traveling, which is more than for other areas of life. This emerges from a study by the Idealo price comparison portal, which was carried out by Kantar in May. Around 2,000 people between the ages of 18 and 64 were interviewed who regularly shop on the Internet. These surveys make it clear that vacation is not just a luxury, but a priority for many. In the course of this, 39 percent of those surveyed stated that they also form financial reserves, while 32 percent save for retirement provision.

different savings types

As can be seen from further surveys, consumers use various strategies to reduce expenses. According to the Idealo study, 64 percent use price comparisons, 56 percent pay attention to special offers, and 46 percent use discount coupons. Saving is often not limited when traveling, but also to leisure activities: cinema and concert visits are also affected by the reduced delight, since 46 percent of those surveyed save here. In contrast, books, cosmetics and health offers are less often viewed than savings fields.

A comprehensive study by Dertour Austria illuminates the travel behavior of different generations and shows that the Austrians: inside, especially generation Z, travel more. This youngest generation favors short trips to European countries, whereby Spain is the most popular goal. The price plays a crucial role here, because 71 percent of the respondents regard it as the main factor when booking the holiday. At the same time, the study shows that the willingness to travel sustainable in Generation Z is particularly high, since 60 percent of those surveyed consider this important and a third is ready to pay more.

trends in travel behavior

The ADAC Tourism Study 2025 underlines the trends in the travel behavior of the Germans. In a survey with over 5,000 participants, 58 percent stated that you take vacation trips of at least five days, and the proportion of "much vacationers" who travel more than five times a year has risen from three to eight percent. The use of the aircraft is increasing, even if the car still remains the most popular means of transport.

An important criterion in travel booking remains the uncomplicated arrival and departure, which gives 74 percent of the respondents. While more and more people show an aversion to overcrowded holiday locations, 50 percent even support access fees to relieve these regions. The findings from these investigations show that despite saving for vacations, many people continue to appreciate the value and the need for travel - be it for relaxation or for new experiences.