Customer centering in focus: Innovations at the Customer Centricity Forum

Customer centering in focus: Innovations at the Customer Centricity Forum

On June 5, 2025, over 300 participants met in the Center for Art and Media in Karlsruhe for the exciting event of the Customer Centricity Forum 2025, organized by CAS Software AG. Here the participants were offered a day full of exchange, innovation and inspiration that focused on customer centering. The event was not only a platform for captivating lectures, but also a place for networking and the development of future -oriented digital strategies.

A special highlight of the forum was the exclusive world premiere of a new product or concept. The participants were just as excited about the lectures by experts such as Sebastian Schreiber, Managing Director of Syss GmbH, who spoke about cyber attacks and IT security, as well as Prof. Dr. Dominik Georgi, who presented trends and best practices in the area of ​​customer centricity. The organizers also offered exciting insights to Customer Relationship Management (CRM) and Configure Price Quote (CPQ) and thus promoted the exchange between experts.

unique insights and practical approaches

The forum offered many opportunities to have conversations and learn from the experiences of other industry experts. Inspired by Best Practices from practice, the participants received valuable impulses for their own work and the development of their companies. In the area of ​​continuous customer approach, new challenges face. For example, it is crucial to maintain the contact even after sales in order to maintain permanent customer relationships.

According to an analysis of EY, about 60 % of managers are unsure of how to optimize customer centering in your company. Customer satisfaction remains the most common indicator to measure the success of measures. At the same time, the studies show that consumers' expectations are constantly changing and that companies have to react accordingly. Up- and cross-selling is often seen as a way to consolidate customer loyalty and generate additional sales.

The events in Eppingen

The Customer Centricity Forum was not the only event that took place in the region during this time. In Eppingen, the historic cuckoo parade in Steinhauorf with 21 participating groups and a happy audience attracted many visitors. The Mevlana Mosque also set a sign of living community and integration with its summer festival and a colorful cultural program.

On May 31, the band Constant Jam celebrated its 10th anniversary with an anniversary concert in Richen, while the Café Soluna at the Weiherpark was reopened, another popular destination in Eppingen. There was exciting news for the sports enthusiasts: Sandhausen secured a place in the spotlight for the opponents in the Rothaus Cup with an impressive 4-0 defeat. Another climax was the opening of the pleasure barn in the historic Kleingartach knight's founder, in collaboration with the Stromberg-Heuchelberg nature park and the city of Eppingen.

The region lives from events that not only offer people entertainment, but also the opportunity to learn and network together. The Customer Centricity Forum is a wonderful example of how important the exchange between experts and the innovation spirit is for the further development of companies. This is in clear contrast to the festive and cultural highlights that take place in the city that strengthen the community and celebrate the diversity.