Stefan Giffeler: New voice of the Schwarz Group in Berlin!

Stefan Giffeler: New voice of the Schwarz Group in Berlin!

There are fresh changes in the dynamic world of corporate communication: Stefan Giffeler took over the position of the Head of Public Affairs at the Schwarz Group in early June 2025. This reports Politics Communication . The 51-year-old previously worked as the managing director of corporate communication and headed the capital city representative, where he represented the black group, which is primarily known for Lidl and Kaufland brands, to various stakeholders.

The Schwarz Group is more than just a retailer and includes companies such as Schwarz Digits, Prezero and Black Production. Giffeler is subject to the head of Susanne Marell with a strongly occupied team at public affairs, which has locations in Berlin, Brussels and Neckarsulm. Its function is anything but easy because he has to represent the company's interests in important political decisions and ongoing debates.

experienced hands at the wheel

Before Giffeler came too black, he was able to gain valuable experience in various speaker functions. Among other things, he was responsible for strategic communication in the Federal Ministry of Labor and Social Affairs, where he dealt with topics such as digitization and the world of work. This experiences will now benefit him when it comes to effectively communicating the group's diverse interests. pr Report reveals that Giffeler will also be responsible for the connections to the government, ministries and associations.

with a competent team that includes Luise Baar for the environment and energy, Silvia Warth for European affairs and Leif Balz for Nutrition and Agrar, Giffeler is well positioned. He succeeds Norbert Lemken, who recently took over the management of the newly founded Berlin representation.

interests and challenges

The challenges that the Public Affairs area brings are diverse. As stated in Lobby Register , it is not just about representing the interests of the Schwarz Group, but also about the development of corporate positions on relevant political issues. Here are questions about labor law, energy policy and digitization only some of the central topics that Giffeler and his team have to tackle in the coming months.

The Schwarz Group adheres to the regulations on financial transparency and in the 2022/2023 financial year received no benefits or grants over 20,000 euros, which underlines corporate ethics. Giffeler opens a new chapter in his career and will certainly demonstrate its strengths in communication and positioning the black group in the political landscape of Germany.