Lidl and Aldi start the largest price reduction - which products are affected?

Lidl and Aldi start the largest price reduction - which products are affected?

Heilbronn, Deutschland - In the past few days there have been exciting news from the world of discounters. Lidl and Aldi have announced large -scale price cuts, which are intended to bring a small relief for consumers. Lidl itself goes so far to describe the current price reduction as the "largest price reduction of all time". According to SWR , the average price reduction at Lidl is about 1.8 percent, while Aldi and south even with 2.5 percent can.

Despite these tempting numbers, the consumer center does not leave good hair on the price reductions - it describes the measures as "drops on the hot stone". And for good reason: The price of an average shopping cart from 20 frequently purchased items rose by 4 percent last year. In addition, the prices since the beginning of the conflict in Ukraine have grown up by an estimated 41 percent.

The details of the price reductions

How exactly do the price cuts look? While Lidl lowers around 500 products in price, Aldi even has around 1,000 items on their target. These price cuts are not only limited to the two large discounters; Edeka, Rewe, Netto, Kaufland and Penny also announce similar measures to relieve consumers in difficult times. Swen Gallina von Aldi Süd explains that it is a responsibility for companies to create stability at a time when food prices have increased by over 35 percent since 2020, such as ZDF added.

With an average purchase of around 30 euros, consumers can expect around 50 to 60 cents to save. However, the benefits for many remains questionable because experts and consumer advocates warn of inadequate competition between the big discounters. The market researchers show that the savings depend heavily on the individual shopping cart, which is very limited to the actual relief.

market conditions and consumer interests

The food market in Germany is dominated by an oligopoly, especially by Aldi, Rewe, Edeka and Lidl, which together control 85 percent of the market. Price changes are quickly adopted by the competition without price agreements. Trade experts such as Stephan Rüschen believe that the current price reductions are of less socio -political nature, but rather serve to gain market shares. Nevertheless, he is optimistic that the prices could remain permanently lower and possibly follow further discount battles.

However, the consumer advice centers raise the alarm and indicate that careful monitoring of price reductions is necessary. Especially with products that have increased significantly in recent years, such as food oils, butter, meat and bread, the price comparison remains decisive. Own brand prices have reduced an average of 8 percent, which should address buyers with a look at the shelves, according to the meta-analysis of the AMI through food prices, which are determined in a weekly episode ( ami ).

summarized, consumers in Baden-Württemberg are faced with a mixed situation: The price reductions at Lidl and Aldi could be a small step in the right direction, but the massive increase in food prices has raised questions since recent years how sustainable these reductions can be. The time remains to be seen whether you will bring a long -term relief for the wallet in everyday life.