Bakery Clement celebrates 75 years: Tradition meets digital future!

Bakery Clement celebrates 75 years: Tradition meets digital future!

The bakery Clement in Sachsenheim is celebrating an impressive anniversary this year: 75 years ago that the company was founded. What started with a small selection of bread varieties many years ago has now become a colorful range of over 25 different breads. As the Bietigheimer Zeitung The bakery four main customers: the supporters of wheat and mixed breads, lovers of special breads with seeds, whole grain fans and spelled products.

The team around Frank Clement relies on an open, transparent dialogue with customers, also via social media. Sales are actively used for taste adjustment, which not only increases the popularity of the products, but also speaks for customer loyalty. In addition, interested parties can experience the production process up close in a "glass bakery" and be inspired by the craft.

digitization in the bakery trade

The Clement bakery does not stop. In order to meet the challenges of modern times, she develops an online shop system that enables orders via app. Digitization in bakery is long overdue. According to an analysis of Backdigital , bakeries and confectioners are increasingly under pressure. While the number of bakery companies in Germany dropped drastically, many new companies have founded. This spread between large chains and small craft businesses is a challenge that also wants to tackle Clement.

Digitization not only describes the conversion of analogue into digital formats, but is also a key to increasing efficiency in daily operation. For example, bakeries can optimize production and range planning with digital aids. The cashless figures and web shops are also becoming increasingly important, which the Initiative for founders

commitment and tradition

In addition to adapting to digital trends, the Clement bakery remains firmly rooted in the region. She is committed to the city, sponsors local sports clubs and offers free breakfast offers in kindergartens. "We want more appreciation for the bakery trade," emphasizes Frank Clement and at the same time makes it clear that the company will continue to remain in Sachsenheim. The preservation of tradition and craft has a top priority for him.